Marketing Dashboard
Analiza el performance de tus campañas y canales de marketing
Inversión Total
$10.2M
+8.5%vs mes anterior
Leads Generados
758
+12.3%vs mes anterior
ROI Promedio
3351.0%
+15.8%vs mes anterior
CAC Promedio
$139.7K
-5.2%vs mes anterior
Tráfico Web y Conversiones
Últimos 14 días
Embudo de Conversión (Sales Funnel)
Del visitante web al cliente convertido
Visitantes Web45.000100%
Leads Generados500(1.11%)
↓ 98.9% drop-off (44.500 perdidos)
Leads Contactados400(0.89%)
↓ 20.0% drop-off (100 perdidos)
Leads Calificados240(0.53%)
↓ 40.0% drop-off (160 perdidos)
Conversiones60(0.13%)
↓ 75.0% drop-off (180 perdidos)
Distribución de Leads por Canal
Total: 758 leads
ROI por Campaña
Return on Investment (%)
Performance de Campañas
Todas las campañas activas y completadas
| Campaña | Canal | Estado | Inversión | Leads | Conversiones | Revenue | CAC | ROI |
|---|---|---|---|---|---|---|---|---|
| Becas de Verano 2024 | facebook | Completada | $2.5M | 145 | 18 | $72M | $139K | 28% |
| Masters Excellence Program | google_ads | Activa | $3.2M | 98 | 14 | $84M | $229K | 25% |
| LinkedIn Professional Network | linkedin | Activa | $1.8M | 67 | 11 | $66M | $164K | 36% |
| Instagram Stories Campaign | instagram | Activa | $1.2M | 203 | 12 | $48M | $100K | 39% |
| Podcast Sponsorship Series | podcast | Completada | $1M | 89 | 10 | $50M | $100K | 49% |
| WhatsApp Business Automation | whatsapp | Activa | $500K | 156 | 8 | $32M | $63K | 63% |
Métricas por Canal
Performance detallado de cada canal de marketing
| Canal | Leads | Conversiones | Tasa Conv. | Revenue | CAC | LTV | ROI |
|---|---|---|---|---|---|---|---|
| referral | 56 | 7 | 12.5% | $42.4M | $800K | $6.1M | 658% |
| podcast | 56 | 7 | 12.5% | $42.5M | $957K | $6.1M | 535% |
| search | 56 | 7 | 12.5% | $42.6M | $1.1M | $6.1M | 447% |
| event | 56 | 7 | 12.5% | $42.7M | $1.3M | $6.1M | 380% |
| 56 | 7 | 12.5% | $42.8M | $1.4M | $6.1M | 328% | |
| 55 | 6 | 10.9% | $40.7M | $1.6M | $6.8M | 328% | |
| 55 | 6 | 10.9% | $40.8M | $1.7M | $6.8M | 290% | |
| google_ads | 55 | 6 | 10.9% | $40.9M | $1.9M | $6.8M | 259% |
| 55 | 7 | 12.7% | $48.4M | $856K | $6.9M | 707% |